Marketing Management

Course Description

Year 1: Foundations of Marketing

1. Semester 1:
   • Principles of Marketing
   • Introduction to Business Management
   • Business Communication
   • Microeconomics
2. Semester 2:
   • Consumer Behavior
   • Marketing Research Methods
   • Accounting Fundamentals
   • Introduction to Digital Marketing

Year 2: Advanced Marketing Concepts and Strategies

1. Semester 3:
   • Marketing Strategy and Planning
   • Market Analysis and Segmentation
   • Brand Management
   • Marketing Analytics
2. Semester 4:
   • Integrated Marketing Communications
   • Sales Management
   • E-commerce and Social Media Marketing
   • Elective Course (e.g., International Marketing, Retail Management)

Year 3: Specializations, Applications, and Professional Development

1. Semester 5:
   • Product Management
   • Marketing Campaign Management
   • Advanced Marketing Research
   • Internship or Marketing Practicum
2. Semester 6:
   • Strategic Marketing Management
   • Entrepreneurship and New Venture Marketing
   • Professional Selling Skills
   • Capstone Project or Thesis in Marketing

You Can Find Resources Here!

• Marketing-LEVEL 4
• Marketing-LEVEL 3
• Marketing-LEVEL 2